It’s more important to grow your income than cut your expenses. It is more important to grow your spirit than cut your dreams.

It’s more important to grow your income than cut your expenses. It is more important to grow your spirit than cut your dreams. – Robert Kiyosaki

all 306-241-6215 Rise from the ashes. Burst into flames with Firebird Business Consulting Ltd.

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Business Develpment, Sales Training and Growth Strategies – Firebird Business Consulting Ltd – Saskatoon

Business Develpment and Sales Training and Growth Strategies – Firebird Business Consulting Ltd. can work with your sales person(s), sales team, management and owners to help make the changes needed to achieve your desired sales targets, sales budgets and desired business profits. We have real life sales experience developing small, non-profitable sales territories into profitable sales strategies. We have transformed businesses from no revenue to generating large sales and profits, and worked with businesses that were at a ceiling and needed help to get to the next level.

We understand what it takes to be out generating the revenues for the company, as well as the challenges and opportunities sales professionals face. We work with management to put the processes, metrics, and systems in place to grow your current clientele and convert prospects into good clients.

We evaluate your sales systems and process to discuss what is working and what is not. The new systems and processes need to make sense for your business. We meet regularly, managing the process until the client, employees and sales professionals are happy and able to manage the new strategy.

Firebird Business Consulting Ltd is unique – we have both marketing and sales experience and know how to tie both strategies together to get excellent results. Sales strategies should complement one another and not create silos. Not only do our strategies work with the sales team but they develop a culture to move everyone in the same direction.

Here are some of areas that we work on: 

  • Sales Compensation
  • Sales Strategies
  • Client Objections
  • Needs Assessment
  • Closing Techniques
  • Business Development
  • Sales Structure
  • Sales Processes
  • Processes
  • Warranty
  • Service
  • Client Maintenance
  • Sales Opportunities
  • Sales Pipeline – Sales Funnel Management
  • Client Understanding
  • Client Needs
  • Appointment Setting and Appointment Booking

Call and book a free 1 – hour free consultation to see if it makes sense for us to discuss further options.

Call 306-241-6215 or email

or go to the website:

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Business Plan, Grant Writing, Proposal Writing Services – Firebird Business Consulting Ltd. – Saskatoon – Regina

Business Plans and Writing Services – Saskatoon – Regina – Saskatchewan – Canada. At Firebird Business Consulting Ltd. we work to serve in helping our clients understand the business and financial risks they will face whether they are a start-up company or seeking to expand and grow their current business operations.

Our Business Planning Service Team brings a wealth of corporate and entrepreneurial experience forward to help our clients in their planning process. The stronger the risk mitigated business plan the greater the chance for not only success in sustainability but business growth.

About our Services

1. We offer a free 1 hour consult to potential clients to make sure we understand our clients business needs, provide high level assessment and ultimately help enable our potential clients to determine their next steps.

2. Business planning services offered;

a) General consulting – with client to assess their business strategy looking at opportunity, risks vs reward. Consulting engagement will help client determine the feasibility and potential gaps with business model at early stage of planning.

b) Business consulting – on how to start-up or acquire a business such as what to do, how to secure financing and grants, how to build your concept into a plan with option of project management consulting to delivery.

c) Business plan and proposal writing – We have over 17 years of business expertise successful track record to produce professional business plans and proposals that are personalized and understood by our clients.

We know business! Rise from the ashes. Burst into flames with Firebird Business Consulting Ltd.

Call 306-241-6215


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Traits of a Successful Entrepreneur – by Roger Grona – Firebird Business Consulting – Saskatoon

Business nowadays is constantly evolving and business success is harder than ever. In today’s business world entrepreneurs are having to be well rounded in multiple areas. Successful entrepreneurs demonstrate specific traits.

1) Vision – Successful entrepreneurs have great vision and can see success with the end in mind. They start from that ultimate vision and work backwards to today. They create a strategy and plan that will get them there. Typically they have one major vision and smaller ones to help them get to their ultimate goal. The smaller steps are seen as steps to get to the “grand prize”. Smaller steps allow them to adjust to the ever changing market while never taking their eyes off the “bigger vision/goal”.

2) Work Hard – Most people look at having your own business as not having to answer to someone while having the flexibility to do and act the way you want. Yes the flexibility exists but the top percentage of business owners and leaders work very hard to achieve that success. They work long days and do what it takes to reach their goals.

3) Risk – They take the initial leap into entrepreneur-ism and then continue to constantly step out of their comfort zone. They don’t go into the risk blind. The most successful have definitely done their homework. Risk can never be eliminated but it sure can be minimized by taking the proper steps and doing the right preparation. After all the homework has been done, the risk turns into opportunity.

4) Influencing People / Communication – Great leaders and business people usually have a way of communicating, have strong charisma and lots of character. They have a way of having people “buy-in” to the individual and business.

5) Great at Sales (Selling) – They have the ability to sell and ask the proper questions to move business forward.

6) Know How to Create Opportunities – They are great at creating opportunities for their “circle of influence” or potential business relationships.

7) Have mentors – They understand the value in having a coach/mentor or consultant to learn from in order to minimize risks and create good fortune.

8) No B.S – they are straight shooters and will tell someone if they disagree. The honest approach is what other people or clients respect and this is the reason clients do business with that person.

9) Take Responsibility – They take full responsibility for the “bad things” that happen and give credit to the appropriate people for successes.

10) Team Player – Even if their company is a one person show they are a team player. They are members of organizations, they volunteer, they join chambers of commerce. They rely on their circle of influence and access them as part of their team when needed.

11) They can sleep well at night – Successful people treat other people with respect. They are successful because people enjoy to be around them and trust them.

12) They help others – They understand what has contributed to their success and see the value in “giving back”. They mentor others, advocate for good causes, volunteer or just be there when other people need them.

13) Surround themselves with key people – Successful people don’t pretend to know about things outside of their expertise. They recognize their limitations and access professionals to help them out when needed. This allows them to make smarter choices and less mistakes.

14) Confidence – Successful entrepreneurs are confident because they believe in their goals. Confidence should not be confused for arrogance.

15) Passion – They truly love what they do. They eat-it, drink-it, sleep-it and want to be the best at what they do. They are always looking to find better ways to improve an industry or to be innovative.

I know some people that are reading this are going to know others that don’t fall into this category, or people who have stepped on others’ backs to get what they want. I want to point out that those people do NOT have typical “Traits of a Successful Entrepreneur”. They are the EXCEPTIONS to the rule.

Rise from the ashes. Burst into flames with Firebird Business Consulting Ltd.

If your company is in need of consulting or coaching on sales, marketing, business development or restructuring services and you want to take it to the next level, contact:

Roger Grona (306) 241-6215

Firebird Business Consulting Ltd


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Growing Your Business by Roger Grona – Firebird Business Consulting Ltd. – Saskatoon

At some point, every business will come up with the challenge of wanting more revenue, larger profits or market share. Having the proper strategy and plan is critical. Adjusting the strategy to ever changing market conditions is vital. Here are a few points to consider…

  1.  Your Network – Do you network with the people that help build your business or people that you can add value to (mentor/coach/share ideas)? Network with people who make things happen….are you the type of person that makes things happen? If not, you need to start! Provide value to your network. Give referrals to other businesses in your network without ever being asked to. Personally…I go to functions/events, join organizations and groups, have a coffee once a week with a person of influence that I have never met before. I connect with and meet people on social media (Linkedin, Twitter, Facebook and Google+). Growing your network in today’s world isn’t just online or only face to face. There needs to be a balance between the techno world and being personal. People need to get to know your brand.
  2. Your momentum – Is your company on the upward swing? Do people say good things about your company? If not….fix it. It is pretty tough to drive sales if you are going to have attrition in the long run. If you have any weaknesses, then adding sales, revenue or growth to that mixture will only make your problems worse.
  3. Be a leader in the market!! Consistently try to lead your industry and look for revenue opportunities that fit your business. Be innovative and stay ahead of your competition.
  4. Work hard – Growth comes with hard work. I have met individuals who talk about making things happen, and people who make things happen. Which type of person are you? Most people that make things happen don’t have to tell you that they do.
  5. Your Vision – You have to have a plan to reach your vision. You won’t reach your targets/goals without a plan, budget or strategy.
  6. Risk Management – Make sure you have weighed out the pro’s and con’s of growing your business. What will it will take to reach that goal: more staff or bigger office space? Do you have the right sales people? Do you need a sales manager? Do you need an investor, mentor or consultant? Are there any risks that might set you back or knock you out of the business world all together?
  7. Marketing – What are you doing for marketing? If you are not marketing, then you are making your company vulnerable. You need to be doing some form of advertising.
  8. Have Fun – If you are not having some laughs and loving what you do, then change careers or start having fun! Life is too short…..”nothing is better than a good laugh”.

These points are just a few ideas to consider when growing your business. Sometimes growth will come just from increasing sales. But sustained growth takes a combination of everything.

Rise from the ashes. Burst into flames with Firebird Business Consulting Ltd.

If your company is in need of consulting or coaching on sales, marketing, business development or restructuring services and you want to take it to the next level, contact:

Roger Grona (306) 241-6215

Firebird Business Consulting Ltd


Join us on facebook

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What are a few things you can do to take your business to the next level? by Roger Grona – Firebird Business Consulting – Saskatoon

What are a few things you can do to take your business to the next level? What does a person or business need to do to do this? Is your goal large enough? Are you taking the right steps and actions to get you closer to that target? I will do my best to simplify and cover off some of the more important things to reach that next level in your business or personal life.

Remember…..”What got your business to this point isn’t going to be what’s going to get your business where you want it to go.” Basically yesterday and today’s plan and actions need to be different and a new change is needed to get different results for growth and development.

First you need to have a high level plan and then mini plans that get you closer to that ultimate goal or agenda. Your high level plan is what you vision your company to be at that larger state. Your mini plans are what are the steps or rungs in the ladder that are the actions you have to take to achieve that. For example; your larger goal – you vision your business to be a multi-million dollar year company with different divisions. Your mini-plans are then breaking the larger vision into smaller pieces. Maybe you need to focus on one target then branch off the opportunities into different divisions. This works great when your divisions don’t over lap and actually target a different clientele. For example one product or division caters to a higher income bracket while your other division caters to more of an entry level product. Creating more overall company revenue and not competing for the same client between divisions and you end up not “stealing from Peter to pay Paul”. This example has created a business growth strategy.

You will then need to start to develop a strategy with the mini-steps needed to achieve smaller goals. The trick is to be disciplined!! We are constantly bombarded with life’s daily challenges and that can distract us from our strategy, pulling us away from the smaller goals. We can easily get wrapped up in doing the stuff that keeps our business alive and not focusing on development and growth. The key is knowing which smaller things can wait or not be done at all, without sacrificing customer service and revenue.

Secondly does your personal and business plan compliment one another? If they don’t, you need to adjust them so they fuel one another. Trying to execute personal and business plans that contradict one another can be very stressful. Simplicity and focus is key. Saying it’s impossible to have different goals, makes planning harder when they don’t align. I ask if the necessary people in your life are in agreement or at least understand what it’s going to take to reach that goal. It is imperative to include them, making sure they have an understanding of the whole picture.

Thirdly – how are you measuring these targets or rungs on the ladder? Remember your timelines and try and stick to them. Bare in mind your ultimate goal. Staying positive is part of stress relief that will keep you focused and energized on your mini-wins.

The fourth thing is make sure you know what you are venturing into and that you ask advice. Hire a professional, or find someone who can give you advice and will minimize your risk and capitalize on the opportunity. I have met more than my fair share of business owners who have hired me to help out after they are into a bad scenario and they wish they would have asked for help earlier. Sometimes the decisions that you think are harmless can sometimes have catastrophic consequences to your business. Take a few seconds and ask for advice before you sign that deal, or sign that lease agreement, or if you decide to bring in a partner, etc. etc etc.

Fifth thing is understanding that your business will evolve, this evolution will change your people’s roles and responsibilities within the company. Make sure you communicate that to your employees. Because when things change, your staff’s feelings can be affected. For example; maybe you bring in a marketing manager, and one of your current employees was expecting that position. Or you bring in a sales person and revenue increases and it puts stress on a certain department. Try and pay attention to how the growth is affecting your company and who it is affecting internally and externally. For example; be careful what you promise, or at least, tell your employees, why you can’t fulfill that promise.

I also understand that going to the next level takes courage, risk and confidence. You, family,your Company and staff are stepping out of their comfort zone. Sometimes just getting by isn’t good enough…..No risks No rewards!! You have to be confident enough to stay the course all the while making sure you are looking at market intel, opportunities and external factors. Don’t only stay focused on the plan pay attention to what is going on because you might have to change your strategy and plan. You might miss an opportunity if you are focused only on your plan and can’t see the forest for the trees. The same thing applies vice-versa, don’t just be busy for the sake of being busy, make sure you are making progress towards the Plan.

Try not to make this personal, try and make this about your business and your goals. A piece of advice……don’t do things to hit your goal that you will ultimately regret. The one thing no one can buy is your ethics. Take the high road, it might take you a bit longer, but you’ll be able to sleep good at night.

Know what that next step is…What is it? Is it bringing in a product? Is it hiring a certain person in your company? Sales person, marketing person, Customer service rep, is it adding a service to your company? etc., etc., etc…. Again, make sure you are taking the next step that gets you closer to your larger goal.

Finally once you reach the target/goal that you never thought you would reach…. put a different plan or strategy in place with the same principles. Best of luck!!!

A friendly reminder, look after yourself. This should be a positive experience.

I go into more detail on this subject on this radio blog:

Best of luck in your goals, future and to a prosperous future!!

We know how to grow businesses!

Call 306-241-6215 or email:

Rise from the ashes. Burst into flames with Firebird Business Consulting Ltd.

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Is your prospect becoming a client? – Roger Grona – Firebird Business Consulting – Saskatoon

You have studied your analytics and have come up with a good (or even great) advertising campaign. You are not 100 percent happy with your results. The results were decent for your advertising, the prospects came but only a few became clients. This is not the first time this has happened. Are you feeling like your sales closing could be more effective? This is a common question by business owners.

Here are some questions you need to consider as a business owner, manager or sales professional. Let’s assume we are talking about a medium or large sized business. Do you have the right people in place? Do they smile, have the right attitude, work hard, believe in what they are selling, and do you discuss the leads with your sales people to see what they could have done to convert the lead into business? Do you have a sales training program in place for your sales consultants? Or do you assume you are doing all the right the things and it just wasn’t a fit? Do you tell yourself it was the lead, rather than your sales process, that was the reason the client didn’t purchase?

The key to growing business and making your sales process stronger is to pay attention to your business after the advertising has brought people through your door. It’s great to analyze your advertising but you need to convert your prospects into clients, or at least build enough trust that they pass your name on to a future referral.

Always evaluate your process – know your client

1) Make sure you are talking to the decision maker(s).

2) What’s inside your company’s marketing material (sales packages/kits) that you are giving to your prospects?

3) Do you keep track of your leads and evaluate where the customer is in the process?

4) What questions are you asking?

5) Understanding which prospects to spend time with is critical.

6) Ask for the business

These are just a few highlights that can help your sales process and strategy. If you are looking for help and are interested in discussing

Call 306-241-6215 or email:

Best of luck in your goals, future and to a prosperous future!!

We know how to grow businesses!

Rise from the ashes. Burst into flames with Firebird Business Consulting Ltd.

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Are you using social media as part of your sales process? – Firebird Business Consulting Ltd – Saskatoon

Everyone knows in today’s competitive business world it is important to stay ahead of your competitors. Part of staying ahead of your competitors is using social media to the maximum potential. Choosing which social media to use in your overall strategy is a vital part in getting added results and long term growth.

Knowing how each of these social media work and how to communicate your messaging is super important. Is your communication strategy frequent enough? What do you say in these messages? Is your messaging on social media consistent with the company? If you answered no to any of these questions you need to create a strategy that aligns with your company, has results and works.

The right look of your staff’s online profiles is what people look at. Is it professional? Generally people love the companies they work for; let them help with talking to the masses with the right look and message. It’s great to look at the analytics but what relationships are you developing? Business owners and people we call on now check us out online. They look deeper than the company, they look at Presidents, Managers, CFO’s, Service Techs and other people they interact with besides the Salesperson. You might ask yourself what happens if I work with my staff and they have a strong online presence and someone recruits them. The bigger question is what happens when you don’t work with them on this and they stay?

Stay ahead of your competitors by taking advantage of the social age. More opportunities can happen today than ever. I have been fortunate to build relationships with professionals worldwide because of social media. It’s not only about growing revenue but growing the right relationships that will have much added value at a later date.

We know how to grow businesses!

Call 306-241-6215 or email:

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You can’t build a reputation on what you are going to do – Roger Grona – Firebird Business Consulting Ltd – Saskatoon

I was searching the internet the other day and stumbled across this quote from legend entrepreneur Henry Ford “You can’t build a reputation on what you are going to do”.

Too many times people want us or ask us to buy into what the potential could be for their business venture, idea or dream. Most times we don’t even truly know the character or background to these individuals asking us to “buy in”.

I believe I buy into people that have a track record. Their track record (reputation) must include hard work, vision, they must be a nice person, and finally they must be able to make things happen. They don’t just talk, they actually do things…..they “walk the walk and talk the talk”. I believe we look deeper into the individual after they pass these basic requirements. I look back and when I have bought into an individual or idea that I shouldn’t have, it was because they or the idea didn’t meet up to one of the 4 elements.

The best way to find out if they will do what they say they are going to do is….give that individual some action items. Do they do these actions? Or do they at least try and do the action items you asked them to do? If they don’t at least make an attempt to do these items, then walk away. My advice to the individuals that cannot produce actions is to stop wasting peoples’ time and start providing value. If you are the one asking for someone’s help, remember most times you are asking for profits from a person or company. Understand that and respect it. If you are asking for time from an individual make sure you aren’t wasting their time. Do your homework, think of questions they might ask you, and then try to have answers to those questions before you meet with them. Preparing to answer those questions will make you look like you have done your homework and have vision.

If you find that an individual does the action items you requested of them, this is probably a relationship worth building on. In most cases it develops into a long lasting business relationship or becomes a great addition to your network. People that build their reputation on actions typically know how to provide value or pay it forward.

I have built my business model on this foundation. I have built it on my track record and my reputation on these words. My advice to is do the same. Success leaves tracks, it doesn’t just appear.

Best of luck in your goals, future and to a prosperous future!!

We know how to grow businesses!

Call 306-241-6215 or email:

Rise from the ashes. Burst into flames with Firebird Business Consulting Ltd.

“You can’t build a reputation on what you are going to do”- Henry Ford

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Be A Person That Makes Things Happen – by Roger Grona – Firebird Business Consulting ltd – Saskatoon

I think we have all been around people who talk about action or have a tendency to talk about the things they have accomplished……but when it comes down to making things happen they can’t. I believe your actions and accomplishments should speak for themselves. To increase your success, surround yourself with others that make things happen. I learned this lesson in my early years in business. Now I only work with people that make things happen.

Success and opportunities don’t come from “luck” and people don’t just “fall into it”. Success comes from networking, putting yourself out there and demonstrating results. This creates momentum.

Do adequate due-diligence when finding the right people to work with. Sometimes just because two people work hard doesn’t necessarily mean they can work together. When hard working people come together and communicate properly, most times any differences can be put aside. I see organizations and business relationships break down because one person is carrying the other or out working the other partner (or at least feels like they are.)

Working hard will open doors, as successful people like to be around smart hard working individuals. Successful business people are hard working and can usually smell “the talker” and migrate to the “doer”. Also if you have worked hard typically you have made mistakes because you have put yourself out there. This makes you learn fast and will give you experience that you cannot buy.

The one thing that naysayers can’t take away is your hard work and determination. Set your goals high and aim for the stars. If you say you will do something, then do it. I might not be the smartest person in the room but chances are I will be one of the hardest working. The trick to working hard is knowing when to work and when not to; try and maintain a balance. And when I forget to “shut off” my family reminds me to “turn it off” or better yet they tell me to “shut my work off”.

Rise from the ashes. Burst into flames with Firebird Business Consulting Ltd.

If your company is in need of consulting or coaching on sales, marketing, business development or restructuring services and you want to take it to the next level, contact:

Roger Grona (306) 241-6215

Firebird Business Consulting Ltd


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