What is your competitive advantage? – Firebird Businenss Consulting Ltd. – Saskatoon – Sask – Canada

What is your competitive advantage? – Firebird Businenss Consulting Ltd. – Saskatoon – Sask – Canada

What is your competitive advantage?  Would you say it is your “great service”? Service is an expectation not an advantage. Your competitive advantage gives you an edge above your competitors and will translate into higher sales and profits. Customer experience on the other hand is an advantage. Sometimes your competitive advantage comes naturally, while other times business owners have to work very hard to create it, maintain it or even find it.
 

Creating and understanding your competitive advantage takes work. Making sure that your business maintains that competitive edge is critical as it affects your overall sales, profits and perception in the market. Businesses that have a competitive edge lead their industry or market. It’s important to understand how long your competitive advantage will exist and what you need to do to maintain an edge over your competition. Always understanding and validating your market position and your competitive advantage is a necessity if you want to be competitive within your industry.

What is your competitive advantage? - Firebird Businenss Consulting Ltd. - Saskatoon - Sask - Canada


1) Who is your market? Age, demographics and psychographics are super important. Knowing who and why they buy your product or service helps determine your competitive advantage.

2) Size of your market? It’s important to know the overall size of your market. It could be larger or smaller than you think.

3) Competitors – Who are all your competitors? What services do they offer and at what price point? Where is your business in relation to that information? High, low or same? 

4) How strong is your competitive advantage? 

5) Price – are your products or services the cheapest or most expensive? If so, does the market understand why your business is at that price point? Are you at price point by choice? What action items does your business need to do to go in the direction of changing your price point?

6) Is your services and/or product(s) your competitive advantage? If the answer is yes, how so? Are you able to hold on to this position or is it easy for your competitors to simulate or duplicate?

7) People – do you have the right processes in place to keep, train and retain your people? 

8) Customer Experience – what do customers experience when purchasing your products or services? Are they willing to refer or recommend your business? Or even come back as a customer again?

9) Does the market understand your competitive advantage? Is it clearly defined within your organization?

10) Do you have strategies and processes in place to deliver your competitive advantage? Do economies of scale exist? Do you have efficient internal systems?

11) Location – is it an advantage or disadvantage?

12) Your Brand? – Competitive advantage or disadvantage? 

13) Does your marketing communicate your advantage in the/your market? What is the difference? 

14) Value and Benefit? What is the real value or benefit that your product or service offers? Does the market perceive this as true value?

Contact Firebird Business Consulting Ltd. to discuss analyzing your competitive edge. Our philosophies are about growing business. Not having a competitive advantage leaves your company vulnerable. 

Call or email to discuss setting up your 1 hour free no-obligation meeting or call.

The mission statement for Firebird Business Consulting Ltd. (business and management consultants) is to “commit and provide business owners a strategy to dominate and lead their industry for profitable growth”.

Firebird Business Consulting Ltd. has an excellent track record business consulting (coaching) with business of all sizes from start-ups to 100+ million plus annual revenue.

Our 1-on-1 personal interview style helps us to understand your goals and concerns. We help in sales and business development acting as your business consultant. Identifying your opportunities and risks going forward.

We consult and help you create a plan to meet your short and long term goals for your business. The key to your success is the execution of our/your plan.

For more information on our team, about us or our services go to: www.firebirdbusinessconsulting.ca

Rise from the ashes. Burst into flames and go to the next level with Firebird Business Consulting Ltd.

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Author: admin

Roger's expertise involves developing successful marketing plans, consulting on marketing and business sustainability and training in long term planning for a profitable future. Very successful track record building culture, sales teams and company growth goals. Firebird Business Consulting Ltd. sales consulting and marketing consulting services expertise is in next level business solutions, marketing, brand development and implementing the proper plan to achieve your goals. Our specialty in sales and marketing can allow us to work hands on in your sales development and can act as a marketing consulting firm. 7 years Senior Sales Management experience that involves setting/planning profit based sales targets (writing and executing), set and met large sales quotas. He has developed excellent media marketing plans that position the brands he worked with as industry leaders. Roger's other Senior Sales Management experience: recruited, hired, mentored, and motivated the sales team and other departments. He prepared reports by collecting, analyzing and summarizing relevant market information and then using that information to roll out effective plans. ​ - Sales Manager for larger home builder for Saskatoon, Humboldt and Prince Albert - As Sales Manager he was part of the Senior Management Team. Roger managed the sales of a very large territory that included Saskatoon, Dalmeny, Martensville, Clavet, Prince Albert and Humboldt. Priorities included positive planning and implementing of projects that were fueled by a solid marketing strategy. Consistently he identified objectives, strategies and action plans to improve processes and systems. The builder is one of Saskatchewan's largest volume home builders. Roger rolled out the launch of single-family housing in Humboldt. This include booking media, interviews, working with ad agencies, helping create action plans for the multi-family and single family housing market for all three markets. He is proud of helping direct the first "Goodwill House" in Prince Albert which helped raise over $70,000 for Vic Hospital - ICU. - Saskatoon based custom home builder - Roger designed and implemented the company marketing plan, was part of the Senior Management Team, developed and trained the sales team of 5, communicated with industry representatives, realtors and clients. During his involvement, sales doubled and they are now one of the major players in new home construction in Saskatoon. Roger was proud of his involvement with the team's launch in both the first ever "Holmes Approved Home" as well as the "Pink House Campaign" in Saskatchewan. They were announced as a finalist for the Bridges Awards for the Marketing Award for the Pink House Campaign project. - Product and service company for homebuilders - As Sales Manager he had the opportunity to build a team from 2 to 7 employees in less than two years. This company's territory was at its initial start up phase when he started. In less than a year they were grabbing a significant market share from it's competitors. Roger managed the staff at the Saskatoon Branch and dealt directly with the CEO in Regina on business development for Saskatoon and area. ​ - Buffalo Bill's Food Products Ltd - Roger had the opportunity to develop his own business (Buffalo Bill's Food Products) from the ground up in the early 90's. As President he developed the business and marketing plan, logo, outside sales, focus groups, trade-shows and company management. It was a great opportunity and our product ended up in 180 stores throughout Saskatchewan. 8 years Senior Media Marketing/Sales in Saskatchewan radio industry (CJWW, 92-9 the Bull, Rock 102, 104.9 the Wolf). For each station he developed a small list into a Senior Account list in a short period of time. In advertising he had the chance to work with almost every kind of business and industry, consulting on advertising, brand development, recruiting, and business growth. 8 years hard work in the Alberta and Western Saskatchewan oilfield including management roles (service and drilling rigs) :-) Specialties: Taking new ,junior ,senior salespeople to the next level, branding and imaging, new and existing business development, team building, business consulting, negotiating, marketing, coaching, leadership, expert in rapport building and communications.

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