About Roger Grona – Business Consultant, C.E.O, Entrepreneur, Mentor and Volunteer


Roger Grona – Background, Community Involvement and Bio

Roger Grona is very proud of his Metis ancestry. His indigenous ancestry is traced back to the 1700’s in the Red River Settlement.

Bio – Work History:

Roger is C.E.O of both Firebird Business Ventures Ltd. and Firebird Business Consulting Ltd. His management consulting expertise is building successful business models that involves developing successful marketing plans, consulting on marketing and business sustainability and training in long term planning for a profitable future. Very successful track record building culture, sales teams and company growth goals. Firebird Business Consulting Ltd. and Firebird Business Ventures Ltd. sales consulting and marketing consulting services expertise is in next level business solutions, marketing, brand development and implementing the proper plan to achieve your goals.

7 years Senior Sales Management experience that involves setting/planning profit based sales targets (writing and executing), set and met large sales quotas. He has developed excellent media marketing plans that position the brands he worked with as industry leaders. Roger’s other Senior Sales Management experience: recruited, hired, mentored, and motivated the sales team and other departments. He prepared reports by collecting, analyzing and summarizing relevant market information and then using that information to roll out effective plans.

​          – Sales Manager for larger home builder for Saskatoon, Humboldt and Prince Albert – As Sales Manager he was part of the Senior Management Team. Roger managed the sales of a very large territory that included Saskatoon, Dalmeny, Martensville, Clavet, Prince Albert and Humboldt. Priorities included positive planning and implementing of projects that were fueled by a solid marketing strategy. Consistently he identified objectives, strategies and action plans to improve processes and systems. The builder is one of Saskatchewan’s largest volume home builders. Roger rolled out the launch of single-family housing in Humboldt. This included booking media, interviews, working with ad agencies, helping create action plans for the multi-family and single family housing market for all three markets. He is proud of helping direct the first “Goodwill House” in Prince Albert which helped raise over $70,000 for Vic Hospital – ICU.

– Saskatoon based custom home builder – Roger designed and implemented the company marketing plan,  was part of the Senior Management Team, developed and trained the sales team of 5, communicated with industry representatives, realtors and clients. During his involvement, sales doubled and they are now one of the major players in new home construction in Saskatoon. Roger was proud of his involvement with the team’s launch in both the first ever “Holmes Approved Home” as well as the “Pink House Campaign” in Saskatchewan. They were announced as a finalist for the Bridges Awards for the Marketing Award for the Pink House Campaign project.

– Product and service company for homebuilders – As Sales Manager he had the opportunity to build a team from 2 to 7 employees in less than two years. This company’s territory was at its initial start-up phase when he started. In less than a year they were grabbing a significant market share from its competitors. Roger managed the staff at the Saskatoon Branch and dealt directly with the CEO in Regina on business development for Saskatoon and area.

​          – Buffalo Bill’s Food Products Ltd – Roger had the opportunity to develop his own business (Buffalo Bill’s Food Products) from the ground up in the early 90’s. As President he developed the business and marketing plan, logo, outside sales, focus groups, trade-shows and company management. It was a great opportunity and the product ended up in 180 stores throughout Saskatchewan.

8 years Senior Media Marketing/Sales in Saskatchewan radio industry (CJWW, 92-9 the Bull, Rock 102, 104.9 the Wolf). For each station he developed a small list into a Senior Account list in a short period of time. In advertising he had the chance to work with almost every kind of business and industry, consulting on advertising, brand development, recruiting, and business growth.

8 years hard work in the Alberta and Western Saskatchewan oilfield including management roles (service and drilling rigs) 🙂

Specialties: Taking new ,junior ,senior salespeople to the next level, branding and imaging, new and existing business development, team building, business consulting, negotiating, marketing, coaching, leadership, expert in rapport building and communications.

Community Involvement:

Roger believes it’s a business’s responsibility to give back to the community in a positive way financially and/or volunteering time in any way possible. Roger believes in a pay it forward mindset. This helps in so many ways. Financially it helps organizations and individuals from a cash flow perspective and it also helps alleviate the financial challenges that non-profits or organizations face on a daily basis. On the other end of the spectrum, he believes in helping out organizations where it can truly bring their expertise into play by volunteering time.

Roger GronaFirebird Business Consulting Ltd. and Firebird Business Ventures Ltd. commits to these 3 areas of community involvement:

Business – this helps in creating a vision of sustainability in the community. Helping business owners avoid mistakes and create better planning methods helps business owners avoid some pitfalls that could set them back or put that business out of business.

Aboriginal/First Nations/Metis – Roger Grona (C.E.O) of Firebird Business Consulting Ltd. is Metis. He wants to make sure that Indigenous People/Metis/First Nations all have the same opportunities as everyone else in the community.

Kids/Children Programs – this is about our future. By Helping students and youth it shows the youth that people/mentors/community do care about their future. And we are there to help them set a great foundation through mentoring, donating time and money and contributing to a stronger future by becoming involved and showing good solid role models.

Firebird Business Consulting Ltd. has given back to the community in these ways:

Committee Member – First Nations and Metis Opportunities Committee: Saskatoon Chamber of Commerce – The First Nations and Metis Opportunities Committee goal is to encourage and foster relationships among First Nations and Metis business, the business community, and post-secondary institutions and students. This fits into Firebird’s Community Involvement strategy and covers off two of three mandates – Business and First Nations/Metis/Indigenous People

In.Business: A National Mentorship Program for Indigenous Youth is the high school business mentorship program facilitated by the Purdy Crawford Chair in Aboriginal Business studies at Cape Breton University.

Guest Advisor – Square One – Saskatchewan’s Business Resource Centre – Evaluate business plans and discuss revenue models for start-ups or people considering getting into business. Firebird Business Consulting volunteers in both the Regina and Saskatoon marketplace for Square One. Volunteering the time helps business owners in assessing business plans and discussing their business revenue model and projections.

Community and Referral Partner for Futurpreneur Canada. Futurepreneur Canada works with like-minded business development organizations we call community partners (CPs) to deliver programs to young entrepreneurs across Canada. With Firebird Business Consulting’s Team knowledge of the local economic landscape and connections in the business community, they help identify entrepreneurs and provide pre-launch coaching to assist them through the application and business planning process primarily in Saskatoon. Gary Moore is a mentor and Roger Grona is a community partner. Firebird also has helped recruit extensively for mentors for Futurpreneur Canada for the province of Saskatchewan.

Firebird has helped out SAPA (Saskatoon Aboriginal Professional Association) in the past year with offering a non-profit rate on their services as well as looking at committing time with consulting services to help them get more traction in the market place. Quoting from SAPA’s Facebook page “Native employment, (IANE) a non-profit organization, SAPA will work to develop a network of people committed to fostering opportunities for Aboriginal people in all sectors within Saskatoon and area.”

During the crisis of 2015, when fire forced the emergency evacuation of many families from their homes with only the clothes on their backs, Firebird Business Consulting set up a drop off depot and collected donations for Beardys Okemasis First Nation when they set up Rez Cross. The donations that were collected ranged from diapers, food, water, snacks, blankets, clothes and other essentials. Roger Grona drove after work daily and delivered the donations to Beardy’s Okemasis First Nation. Everything gathered totalled approximately $10,000 dollars which was very much appreciated from all Evacuees and Beardy’s volunteers.

Call 306-241-6215

email: roger@firebirdbusinessconssulting.ca




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