Chair Profile: Roger Grona – TEC Canada – Saskatoon, Saskacthewan, Canada

Chair Profile: Roger Grona – TEC Canada – Saskatoon, Saskacthewan, Canada


Roger Grona is an entrepreneur, consultant, business coach, investor and CEO with a passion for helping leaders. For over 20 years, he has supported business owners on their marketing, sales and business sustainability to achieve their desired goals and targets.

Roger has worked with numerous Saskatchewan business owners on their advertising, specifically their brand development, sales and marketing. In 2013, Roger took his expertise into a consulting role and founded Firebird Business Consulting Ltd. to help businesses manage their growth and prepare for the next stage of their business. He consults a range of businesses on sustainability and growth strategies, succession planning, sales and marketing, mergers, operations, mapping and strategic planning.
Roger is also the founder, business partner, majority shareholder and CEO of Firebird Business Ventures Ltd., a business accelerator that invests and works with businesses to further advance their growth and increase opportunities.

As a proud Métis, Roger co-founded the Indigenous Chamber of Commerce Saskatchewan (ICCS), connecting Indigenous business professionals in the Saskatchewan community. He believes in giving back as much as possible to the business community, youth and Aboriginal, First Nations and Métis.

TEC Group Vision

“To create a TEC group environment that will encourage and support business owners that wish to lead their industries.”


• Extensive volunteer experience, including: Director for the Warman Chamber of Commerce, Mentor for In.Business (National Mentorship Program for Aboriginal Youth), Community and Referral Partner for Futurpreneur Canada, Guest Advisor for Square One and President for the Indigenous Chamber of Commerce Saskatchewan
• Family is top priority and focusing on a good work-life balance
• When not working, he attends sporting events and enjoys spending time with family and friends

Chair Profile: Roger Grona

Roger Grona

TEC Canada – Saskatoon, Sk


Author: admin

Roger's expertise involves developing successful marketing plans, consulting on marketing and business sustainability and training in long term planning for a profitable future. Very successful track record building culture, sales teams and company growth goals. Firebird Business Consulting Ltd. sales consulting and marketing consulting services expertise is in next level business solutions, marketing, brand development and implementing the proper plan to achieve your goals. Our specialty in sales and marketing can allow us to work hands on in your sales development and can act as a marketing consulting firm. 7 years Senior Sales Management experience that involves setting/planning profit based sales targets (writing and executing), set and met large sales quotas. He has developed excellent media marketing plans that position the brands he worked with as industry leaders. Roger's other Senior Sales Management experience: recruited, hired, mentored, and motivated the sales team and other departments. He prepared reports by collecting, analyzing and summarizing relevant market information and then using that information to roll out effective plans. ​ - Sales Manager for larger home builder for Saskatoon, Humboldt and Prince Albert - As Sales Manager he was part of the Senior Management Team. Roger managed the sales of a very large territory that included Saskatoon, Dalmeny, Martensville, Clavet, Prince Albert and Humboldt. Priorities included positive planning and implementing of projects that were fueled by a solid marketing strategy. Consistently he identified objectives, strategies and action plans to improve processes and systems. The builder is one of Saskatchewan's largest volume home builders. Roger rolled out the launch of single-family housing in Humboldt. This include booking media, interviews, working with ad agencies, helping create action plans for the multi-family and single family housing market for all three markets. He is proud of helping direct the first "Goodwill House" in Prince Albert which helped raise over $70,000 for Vic Hospital - ICU. - Saskatoon based custom home builder - Roger designed and implemented the company marketing plan, was part of the Senior Management Team, developed and trained the sales team of 5, communicated with industry representatives, realtors and clients. During his involvement, sales doubled and they are now one of the major players in new home construction in Saskatoon. Roger was proud of his involvement with the team's launch in both the first ever "Holmes Approved Home" as well as the "Pink House Campaign" in Saskatchewan. They were announced as a finalist for the Bridges Awards for the Marketing Award for the Pink House Campaign project. - Product and service company for homebuilders - As Sales Manager he had the opportunity to build a team from 2 to 7 employees in less than two years. This company's territory was at its initial start up phase when he started. In less than a year they were grabbing a significant market share from it's competitors. Roger managed the staff at the Saskatoon Branch and dealt directly with the CEO in Regina on business development for Saskatoon and area. ​ - Buffalo Bill's Food Products Ltd - Roger had the opportunity to develop his own business (Buffalo Bill's Food Products) from the ground up in the early 90's. As President he developed the business and marketing plan, logo, outside sales, focus groups, trade-shows and company management. It was a great opportunity and our product ended up in 180 stores throughout Saskatchewan. 8 years Senior Media Marketing/Sales in Saskatchewan radio industry (CJWW, 92-9 the Bull, Rock 102, 104.9 the Wolf). For each station he developed a small list into a Senior Account list in a short period of time. In advertising he had the chance to work with almost every kind of business and industry, consulting on advertising, brand development, recruiting, and business growth. 8 years hard work in the Alberta and Western Saskatchewan oilfield including management roles (service and drilling rigs) :-) Specialties: Taking new ,junior ,senior salespeople to the next level, branding and imaging, new and existing business development, team building, business consulting, negotiating, marketing, coaching, leadership, expert in rapport building and communications.

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