Is your prospect becoming a client? – Roger Grona – Firebird Business Consulting – Saskatoon

You have studied your analytics and have come up with a good (or even great) advertising campaign. You are not 100 percent happy with your results. The results were decent for your advertising, the prospects came but only a few became clients. This is not the first time this has happened. Are you feeling like your sales closing could be more effective? This is a common question by business owners.

Here are some questions you need to consider as a business owner, manager or sales professional. Let’s assume we are talking about a medium or large sized business. Do you have the right people in place? Do they smile, have the right attitude, work hard, believe in what they are selling, and do you discuss the leads with your sales people to see what they could have done to convert the lead into business? Do you have a sales training program in place for your sales consultants? Or do you assume you are doing all the right the things and it just wasn’t a fit? Do you tell yourself it was the lead, rather than your sales process, that was the reason the client didn’t purchase?

The key to growing business and making your sales process stronger is to pay attention to your business after the advertising has brought people through your door. It’s great to analyze your advertising but you need to convert your prospects into clients, or at least build enough trust that they pass your name on to a future referral.

Always evaluate your process – know your client

1) Make sure you are talking to the decision maker(s).

2) What’s inside your company’s marketing material (sales packages/kits) that you are giving to your prospects?

3) Do you keep track of your leads and evaluate where the customer is in the process?

4) What questions are you asking?

5) Understanding which prospects to spend time with is critical.

6) Ask for the business

These are just a few highlights that can help your sales process and strategy. If you are looking for help and are interested in discussing

Call 306-241-6215 or email: roger@firebirdbusinessconsulting.ca

Best of luck in your goals, future and to a prosperous future!!

We know how to grow businesses!

Rise from the ashes. Burst into flames with Firebird Business Consulting Ltd.

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Author: admin

Roger's expertise involves developing successful marketing plans, consulting on marketing and business sustainability and training in long term planning for a profitable future. Very successful track record building culture, sales teams and company growth goals. Firebird Business Consulting Ltd. sales consulting and marketing consulting services expertise is in next level business solutions, marketing, brand development and implementing the proper plan to achieve your goals. Our specialty in sales and marketing can allow us to work hands on in your sales development and can act as a marketing consulting firm. 7 years Senior Sales Management experience that involves setting/planning profit based sales targets (writing and executing), set and met large sales quotas. He has developed excellent media marketing plans that position the brands he worked with as industry leaders. Roger's other Senior Sales Management experience: recruited, hired, mentored, and motivated the sales team and other departments. He prepared reports by collecting, analyzing and summarizing relevant market information and then using that information to roll out effective plans. ​ - Sales Manager for larger home builder for Saskatoon, Humboldt and Prince Albert - As Sales Manager he was part of the Senior Management Team. Roger managed the sales of a very large territory that included Saskatoon, Dalmeny, Martensville, Clavet, Prince Albert and Humboldt. Priorities included positive planning and implementing of projects that were fueled by a solid marketing strategy. Consistently he identified objectives, strategies and action plans to improve processes and systems. The builder is one of Saskatchewan's largest volume home builders. Roger rolled out the launch of single-family housing in Humboldt. This include booking media, interviews, working with ad agencies, helping create action plans for the multi-family and single family housing market for all three markets. He is proud of helping direct the first "Goodwill House" in Prince Albert which helped raise over $70,000 for Vic Hospital - ICU. - Saskatoon based custom home builder - Roger designed and implemented the company marketing plan, was part of the Senior Management Team, developed and trained the sales team of 5, communicated with industry representatives, realtors and clients. During his involvement, sales doubled and they are now one of the major players in new home construction in Saskatoon. Roger was proud of his involvement with the team's launch in both the first ever "Holmes Approved Home" as well as the "Pink House Campaign" in Saskatchewan. They were announced as a finalist for the Bridges Awards for the Marketing Award for the Pink House Campaign project. - Product and service company for homebuilders - As Sales Manager he had the opportunity to build a team from 2 to 7 employees in less than two years. This company's territory was at its initial start up phase when he started. In less than a year they were grabbing a significant market share from it's competitors. Roger managed the staff at the Saskatoon Branch and dealt directly with the CEO in Regina on business development for Saskatoon and area. ​ - Buffalo Bill's Food Products Ltd - Roger had the opportunity to develop his own business (Buffalo Bill's Food Products) from the ground up in the early 90's. As President he developed the business and marketing plan, logo, outside sales, focus groups, trade-shows and company management. It was a great opportunity and our product ended up in 180 stores throughout Saskatchewan. 8 years Senior Media Marketing/Sales in Saskatchewan radio industry (CJWW, 92-9 the Bull, Rock 102, 104.9 the Wolf). For each station he developed a small list into a Senior Account list in a short period of time. In advertising he had the chance to work with almost every kind of business and industry, consulting on advertising, brand development, recruiting, and business growth. 8 years hard work in the Alberta and Western Saskatchewan oilfield including management roles (service and drilling rigs) :-) Specialties: Taking new ,junior ,senior salespeople to the next level, branding and imaging, new and existing business development, team building, business consulting, negotiating, marketing, coaching, leadership, expert in rapport building and communications.

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