Growing Your Business by Roger Grona – Firebird Business Consulting Ltd. – Saskatoon

At some point, every business will come up with the challenge of wanting more revenue, larger profits or market share. Having the proper strategy and plan is critical. Adjusting the strategy to ever changing market conditions is vital. Here are a few points to consider…

  1.  Your Network – Do you network with the people that help build your business or people that you can add value to (mentor/coach/share ideas)? Network with people who make things happen….are you the type of person that makes things happen? If not, you need to start! Provide value to your network. Give referrals to other businesses in your network without ever being asked to. Personally…I go to functions/events, join organizations and groups, have a coffee once a week with a person of influence that I have never met before. I connect with and meet people on social media (Linkedin, Twitter, Facebook and Google+). Growing your network in today’s world isn’t just online or only face to face. There needs to be a balance between the techno world and being personal. People need to get to know your brand.
  2. Your momentum – Is your company on the upward swing? Do people say good things about your company? If not….fix it. It is pretty tough to drive sales if you are going to have attrition in the long run. If you have any weaknesses, then adding sales, revenue or growth to that mixture will only make your problems worse.
  3. Be a leader in the market!! Consistently try to lead your industry and look for revenue opportunities that fit your business. Be innovative and stay ahead of your competition.
  4. Work hard – Growth comes with hard work. I have met individuals who talk about making things happen, and people who make things happen. Which type of person are you? Most people that make things happen don’t have to tell you that they do.
  5. Your Vision – You have to have a plan to reach your vision. You won’t reach your targets/goals without a plan, budget or strategy.
  6. Risk Management – Make sure you have weighed out the pro’s and con’s of growing your business. What will it will take to reach that goal: more staff or bigger office space? Do you have the right sales people? Do you need a sales manager? Do you need an investor, mentor or consultant? Are there any risks that might set you back or knock you out of the business world all together?
  7. Marketing – What are you doing for marketing? If you are not marketing, then you are making your company vulnerable. You need to be doing some form of advertising.
  8. Have Fun – If you are not having some laughs and loving what you do, then change careers or start having fun! Life is too short…..”nothing is better than a good laugh”.

These points are just a few ideas to consider when growing your business. Sometimes growth will come just from increasing sales. But sustained growth takes a combination of everything.

Rise from the ashes. Burst into flames with Firebird Business Consulting Ltd.

If your company is in need of consulting or coaching on sales, marketing, business development or restructuring services and you want to take it to the next level, contact:

Roger Grona (306) 241-6215

Firebird Business Consulting Ltd


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Roger's expertise involves developing successful marketing plans, consulting on marketing and business sustainability and training in long term planning for a profitable future. Very successful track record building culture, sales teams and company growth goals. Firebird Business Consulting Ltd. sales consulting and marketing consulting services expertise is in next level business solutions, marketing, brand development and implementing the proper plan to achieve your goals. Our specialty in sales and marketing can allow us to work hands on in your sales development and can act as a marketing consulting firm. 7 years Senior Sales Management experience that involves setting/planning profit based sales targets (writing and executing), set and met large sales quotas. He has developed excellent media marketing plans that position the brands he worked with as industry leaders. Roger's other Senior Sales Management experience: recruited, hired, mentored, and motivated the sales team and other departments. He prepared reports by collecting, analyzing and summarizing relevant market information and then using that information to roll out effective plans. ​ - Sales Manager for larger home builder for Saskatoon, Humboldt and Prince Albert - As Sales Manager he was part of the Senior Management Team. Roger managed the sales of a very large territory that included Saskatoon, Dalmeny, Martensville, Clavet, Prince Albert and Humboldt. Priorities included positive planning and implementing of projects that were fueled by a solid marketing strategy. Consistently he identified objectives, strategies and action plans to improve processes and systems. The builder is one of Saskatchewan's largest volume home builders. Roger rolled out the launch of single-family housing in Humboldt. This include booking media, interviews, working with ad agencies, helping create action plans for the multi-family and single family housing market for all three markets. He is proud of helping direct the first "Goodwill House" in Prince Albert which helped raise over $70,000 for Vic Hospital - ICU. - Saskatoon based custom home builder - Roger designed and implemented the company marketing plan, was part of the Senior Management Team, developed and trained the sales team of 5, communicated with industry representatives, realtors and clients. During his involvement, sales doubled and they are now one of the major players in new home construction in Saskatoon. Roger was proud of his involvement with the team's launch in both the first ever "Holmes Approved Home" as well as the "Pink House Campaign" in Saskatchewan. They were announced as a finalist for the Bridges Awards for the Marketing Award for the Pink House Campaign project. - Product and service company for homebuilders - As Sales Manager he had the opportunity to build a team from 2 to 7 employees in less than two years. This company's territory was at its initial start up phase when he started. In less than a year they were grabbing a significant market share from it's competitors. Roger managed the staff at the Saskatoon Branch and dealt directly with the CEO in Regina on business development for Saskatoon and area. ​ - Buffalo Bill's Food Products Ltd - Roger had the opportunity to develop his own business (Buffalo Bill's Food Products) from the ground up in the early 90's. As President he developed the business and marketing plan, logo, outside sales, focus groups, trade-shows and company management. It was a great opportunity and our product ended up in 180 stores throughout Saskatchewan. 8 years Senior Media Marketing/Sales in Saskatchewan radio industry (CJWW, 92-9 the Bull, Rock 102, 104.9 the Wolf). For each station he developed a small list into a Senior Account list in a short period of time. In advertising he had the chance to work with almost every kind of business and industry, consulting on advertising, brand development, recruiting, and business growth. 8 years hard work in the Alberta and Western Saskatchewan oilfield including management roles (service and drilling rigs) :-) Specialties: Taking new ,junior ,senior salespeople to the next level, branding and imaging, new and existing business development, team building, business consulting, negotiating, marketing, coaching, leadership, expert in rapport building and communications.

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