Everyone knows in today’s competitive business world it is important to stay ahead of your competitors. Part of staying ahead of your competitors is using social media to the maximum potential. Choosing which social media to use in your overall strategy is a vital part in getting added results and long term growth.
Knowing how each of these social media work and how to communicate your messaging is super important. Is your communication strategy frequent enough? What do you say in these messages? Is your messaging on social media consistent with the company? If you answered no to any of these questions you need to create a strategy that aligns with your company, has results and works.
The right look of your staff’s online profiles is what people look at. Is it professional? Generally people love the companies they work for; let them help with talking to the masses with the right look and message. It’s great to look at the analytics but what relationships are you developing? Business owners and people we call on now check us out online. They look deeper than the company, they look at Presidents, Managers, CFO’s, Service Techs and other people they interact with besides the Salesperson. You might ask yourself what happens if I work with my staff and they have a strong online presence and someone recruits them. The bigger question is what happens when you don’t work with them on this and they stay?
Stay ahead of your competitors by taking advantage of the social age. More opportunities can happen today than ever. I have been fortunate to build relationships with professionals worldwide because of social media. It’s not only about growing revenue but growing the right relationships that will have much added value at a later date.
We know how to grow businesses!
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